I design, solve, lead and learn.

Blending experience of over six years as a Senior Visual Designer with my transition into UX, I focus on creating designs that not only look exceptional but also function seamlessly and drive empathy-led experiences.

On my journey to becoming a Product Designer, I have worked across diverse industries at Creative Agencies, translating complex ideas into user-focused solutions. Currently, I lead a team of five, steering projects from concept to delivery with a balance of creativity and strategic thinking.

My Story

My journey started in my college, when I picked up freelancing not out of passion, but out of sheer necessity—to pay my tuition and survive on something other than instant noodles. What began as quick design gigs between assignments soon became my favourite form of procrastination. By the time I graduated, I realised my “side hustle” had quietly stolen the spotlight.

So, I officially traded standing before a big electrical panel, hard hat and hum of machinery for design briefs, coffee with music and embarked on a full-time career as a designer. In between projects, I treated design courses like Netflix series—binge-watching tutorials on typography, interface design, user research and the occasional deep dive into colour psychology just for fun.

Now, I’m not just designing for aesthetics—I’m designing for experience. I’m stepping into the shoes of a product designer, pushing boundaries, asking too many “why”s, and occasionally sketching ideas on coffee-stained napkins. After all, what’s a career without a little adventure… and a lot of Ctrl+Z?

Key Skills

Creative Direction & Brand Strategy 

Product & Interface Design 

 Visual Storytelling & Campaigns

My work is driven by the goal to create designs that resonate with audiences, engage meaningfully, and deliver measurable results that align with both user and business needs.

 

Figma

Expert in crafting intuitive user experiences through wireframes, interactive prototypes, and scalable design systems. Skilled at bridging empathy driven design and development, while meeting user needs and business objectives.

Adobe Creative Suite

Adobe Creative Suite

Specialized in Photoshop, Illustrator, and XD to craft high-quality visuals, branding materials, and marketing campaigns. Skilled at merging creative vision with functional design.

Other Supporting Tools

Experienced in various AI tools, Notion, Miro, and similar platforms for research, ideation, and project management. Adept at streamlining processes and enhancing cross-team collaboration. 

This is how I work

Using the word "FRAME"

Featured Works

UX Portfolio

My UX work focuses on creating experiences that truly work for people. From research and wireframes to interactive prototypes, I combine strategy, creativity, and empathy to design products that are both intuitive and impactful.

Design Portfolio

My graphic design work is about visual storytelling. Leveraging my background as a Senior Visual Designer, I develop branding, campaigns, and creative assets that capture attention, inspire engagement, and leave a lasting impression.

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