Hella
Hella India
Hella India is a leading player in the automotive lighting and electronics industry, known for engineering excellence, precision, and reliability. The brand holds a strong position in the Indian OEM and aftermarket space, combining German engineering standards with local market adaptability.
Brand Values: Innovation, Safety, Precision, and Trust.
Role & Responsibility
Senior Visual Designer — Led end-to-end creative execution for national campaigns while safeguarding Hella’s global visual identity.
- Directed campaign aesthetics for both B2B and B2C segments in India.
- Managed concept-to-delivery workflows for print, digital, and in-store media.
- Coordinated closely with marketing teams to ensure brand consistency across all touchpoints.
Diwali Campaign
Objective: Strengthen festive season brand recall and drive retail engagement.
Deliverables:
- Retail posters & POSM displays
- Festive-themed digital banners
- Product photography with seasonal motifs
- Social media creatives targeting dealers and end-users
Key Visual:
Full-width image of the hero campaign poster with caption — “Festive Glow: Bringing Hella’s precision lighting into India’s Diwali celebrations.”
Results & Impact
- Dealer engagement increased by ~35% across retail networks.
- Reinforced premium positioning through consistent brand visuals.
Personalized Card and Emailer
Christmas Campaign
Objective: Strengthen festive season brand recall and drive retail engagement.
Valentine's Day Campaign
Objective: Strengthen festive season brand recall and drive retail engagement.
No High Beam Day Campaign
Objective: Create a nationwide awareness initiative to educate drivers about the dangers of unnecessary high-beam usage at night, promoting safer and more responsible driving.
Deliverables:
Campaign identity design — No High Beam Day logo.
Social media creatives and awareness posts.
Dealer POSM (Point-of-Sale Materials).
Digital banners for automotive forums and blogs.
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