SOS Children’s Village NGO
SOS Children's Villages India
Visual storytelling for one of India’s leading child welfare NGOs.
SOS Children’s Villages India is part of a global non-profit network dedicated to the care and development of children without parental support. In India, they run long-term family-like care programmes, education initiatives, and community outreach for vulnerable children.
Role & Responsibility
Senior Visual Designer — Crafted design assets that aligned with the organisation’s humanitarian mission while maintaining visual consistency across campaigns and reports.
Key Contributions:
Annual & Impact Reports — Designed visually engaging layouts to present data, stories, and achievements clearly for donors, stakeholders, and the public.
Stationery Design — Created branded templates for letterheads, envelopes, certificates, and event collateral.
Google Display Ads — Developed impactful ad creatives to increase awareness and donor engagement through digital campaigns.
Creative Approach
Empathy-Driven Design: Used warm colours, authentic imagery, and clean typography to evoke trust and compassion.
Clarity & Accessibility: Ensured all reports and collateral were easy to read while reflecting the organisation’s professionalism.
Brand Adherence: Followed SOS’s global brand guidelines while adapting to Indian cultural contexts.
Kinship Care Brochure
Objective: To design an informative yet emotionally engaging brochure explaining SOS’s Kinship Care programme — an initiative that supports children living with extended family members when biological parents are unable to provide care. (20 pages)
Donate to Celebrate Campaign
Objective: To design visually compelling and high-conversion Google Display Ads that communicate SOS’s mission and drive donations, sponsorships, and volunteer sign-ups.
Annual Calendar Design
Objective: Designed a 12-month themed calendar integrating SOS’s brand identity.
Youth Skilling Programme Brochure
Objective: To design an engaging and informative brochure promoting SOS’s Youth Skilling initiatives, aimed at empowering young adults with education, vocational training, and career opportunities.
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